Professional Experience

Freelance Creative Director, Copy & Conceptual

jan 2025 - present

I'm currently working contract and freelance roles in games & entertainment.

Crunchyroll (Sony) - Creative Director, Copy

june 2023 - jan 2025

2025 Muse Winner | 2024 Gold Clio Design Winner

Bring anime to life - everywhere. As a creative on the Concept Team I market AAA show titles to fans around the world in experiential and integrated campaigns. I report to the VP of Creative. We took two awards for the corporate epic rebranding of Crunchyroll.

Global OOH, Times Square Multi-screen Feature, Comic Con, Anime Expo, Ecommerce, Paid Ads, Creative Strategy, Creative Leadership, Conceptual and Experiential Concepting
Crunchyroll Rebrand, AAA Season launch: Kaiju No 8, Jujutsu Kaisen,
Management: Copywriters, Designers
Executive Pitching, Publisher Relations (Toho, Shueisha, Toei, Aniplex), Campaign Management, Production, Direction, Set XP

Team Liquid - Creative Director, Head of Writing

feb 2020 - June 2023

Reporting to the CEO and SVP of Content and Marketing, I manage teams of writers and designers to concept first-in-industry creative. Team Liquid is a legacy esports team that wins a lot.

Esports Awards Finalists, Best Creative 2021
Led Team Liquid brand refresh 2022 (creative strategy, animatic, trailer, social media, integrated marketing, photography, illustration, original score.)
Director of Brand (2022)
Writing Director (2021)
Senior Copywriter (2020)

Vice - Senior Copywriter (contract)

aug 2019 - sep 2019

At Vice's creative agency, Virtue, I freelanced to launch Call of Duty League and introduce a new era of sports and competition in games. This 2 month launch involved a complete brand guide for CODL and creative to inform their league even years later.

Riot Games - Writer, Creative Lead

feb 2017 - june 2019

2019 Shorty Winner (K/DA)

This AAA game is known for stunning trailers and epic entertainment. League of Legends is a complex and rich landscape to work on story and voice. I worked on award-winning marquee videos and campaigns as a copy and narrative writer, and creative lead.

Narrative, VO, UX copy, trailers (champion release, gameplay, cinematic, live-action, product, esports, music videos), OOH, vendor relations.
Ideated, wrote, and flew around the world to bring the first live-action commercials to the company for meta-game systems' Honor feature.
Created the most viral social content in League of Legends history with the Honor Awards.
Shorty Award - K/DA: lead copy and narrative writer for the entire campaign.

League Made Inc - Founder, Creative Director

nov 2013 - dec 2017

In order to learn the business, I founded a creative agency for luxury brands in the heart of Venice. Years later, these luxury brands still use League Made Inc. branding, brochures, menus, and websites.

Clients - Mandarin Oriental, Eaton Hotels, Michelin Guide, Condé Nast, Max Brenner Restaurants.

Compete Analytics - QA Engineer

march 2013 - nov 2013

I kicked off my career in engineering, previous to this job. At Compete I tested a software dealing with consumer behavior for various ecommerce shops which were just coming up at the time. This led to an understanding of data-informed customer journies, and kicked off my interest in advertising. After this, I decided to pursue my passion of writing in games and entertainment.